A continent of cloud providers, but no common marketplace
Europe's cloud and edge services market was fragmented - hundreds of providers across member states, no unified way for businesses or public organisations to discover, compare, and purchase verified services. Large non-EU hyperscalers filled the vacuum. The EU's Digital Europe Programme mandated creation of a neutral, federated marketplace that could aggregate offerings across national borders, enforce a common trust framework aligned with the EU Cloud Rulebook, and enable real transactions between providers and buyers.